Business Innovation

Search Engine Optimization (SEO):

Search Engine Optimization is a technique that helps to show up website content in Google search result. When you create a content you make it easier for the user that they can find it easily. SEO helps to understand your content. Google search engine has programs called crawlers explore the website constantly. In generally it takes few hours to week or months to assess your website beneficial for google search result.When you make changes that will be reflected on Google later on. If your website google already found or not to check this you have to open a browser and type site: search operator example site:wikipedia.org it will show result if your website already crawled.

Optimize your website:

When you are setting up your site, if you organize it logically nicely it will help search engines and users to understand website and content better. Descriptive url is good to choose.

Good URL example:
https://xyz.com/pets/cats.html

Not much good as it contains different identifiers
https://xyz.com/2/123

Group similar articles and avoid any duplication of the content even though having duplicate content does not mean its a violation of spam policy.

Make your site Useful and attractive:

Try to create unique well organized content and compelling that user like it. Content should be easy to read and organized, unique content, up-to-date, helpful reliable for the user.

Website promotion:

Search Engine Optimization is a technique that helps to show up website content in Google search results. When you create content you make it easier for the user that they can find it easily. SEO helps to understand your content. The Google search engine has programs called crawlers that explore the website constantly. Generally, it takes a few hours to a week or months to assess your website's benefits for Google search results. When you make changes, that will be reflected in Google later on. If your Google website has already found or not to check this, you have to open a browser and type site: search operator example site:wikipedia.org. It will show the result if your website has already crawled.

How Google search works:

Google search uses the software is called web crawlers and its fully automated search engine. Google uses Crawling, indexting and serving search result

Crawling

There is a process called "URL discovery" which means Google constantly look for new and updated pages and add them to its listing of known pages. Google can craw billions of pages. Google boot is the program which does the fetching.

Indexing:

Once crawling is done Google try to understand page content or what the page about. This process is called indexting. During indexing google can determine page duplication.

Serving search result:

When user search something, google search the index for the matching pages and show the result. Based on user query search result changes.

Creating content:

Usually content is the king. Content should have original with comprehensive descriptions. When you create content first time create it for the user what they need.

Mainain website's SEO

Duplicate content to avoid this use canonical pages Also ensure any pages, images are not blocked by robot.txt Usually Robots.txt is a file of rule, it prevent crawling or you can set to block content you do not want to be crawled. Sitemaps: Which pages are important to your site sitemaps can tell that also helps to crawl non-texual content ( such as, images videos )



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